A freelance Digital Product Designer (UI/UX) based in Copenhagen.
The work I do consists of researching, brainstorming, designing, prototyping, testing, communicating and perfecting. If you need help with any of those things, then don’t hesitate to reach out.
Creative Director at Novozymes
Sóley is an amazing UI/UX designer, together we created the new novozymes.com which was the first flagship piece from our new brand. Sóley was instrumental in the activation of our new brand, lifting the project and bringing a consistently high level of design. Sóley is a great asset to any team and a very positive person, I couldn’t recommend her more highly.
Head of Service Excellence & Transformation at Novozymes
Over the past 8 months I have had the pleasure of being Soley’s manager and seeing her grow and develop as a professional UX/UI designer. Soley joined the Design team in 2020 and has been instrumental in structuring our design component library and upgrading it with smarter ways of creating and reusing components. She also played a key role in spreading the design principles to developers and new comers securing their buy-in and collaboration. Soley is passionate about UX/UI design and that passion translates into a high investment into her projects. She is a team player, eager to learn and up for new challenges - above all she is a reliable colleague.
Head of Global Brand & Positioning at Novozymes
We have had the pleasure of working with Sóley for a large project. Sóley is an energetic and very competent designer. It didn't take long for us to consider her part of our team and we all enjoyed our collaboration with her. I can highly recommend Sóley if you are looking for someone to move your project forward at great speed but still with a lot of attention to detail!
Digital Lead at Novozymes
Soley has, while employed as a student assistant and without prior experience with a complicated domain, created a user interface which solves complex tasks in ways that speaks the language of the end-users and is received as highly intuitive and easy to work with. Soley has been the lead designer from start to finish and has been responsible for creating the design through iterations with users and user testing sessions and has been a sparring partner for the development team during the execution of the project.
When I tell people what I do, the most common response I get is: “Ooh, so you make things look pretty?” Now, while that’s not entirely wrong, it’s definitely not entirely true either.
Design is never just about aesthetics. That’s art’s job. Design, however, always plays a part in reaching a specific goal. Making a product look aesthetically pleasing can make it more interesting to the user in one way or another, but if it loses its function because of it, it also loses its value.
I use my visual design skills as a tool to help my clients deliver their offerings to their users effectively. I do that by organising and enhancing my clients' content and communication in a way that feels effortless to their audience. The most critical part of that work is conducting thorough user research and iterative user testing to ensure value creation.